Building A Strong Client Base With Jim’s Mowing
Matt Thorp is a dedicated Jim’s Mowing franchisee in Cheltenham. Transitioning from a 19-year career in the police force, Matt now runs his thriving mowing business, showcasing the rewarding journey of growing from zero to 90 clients.
From Policing to Mowing: A New Chapter
Matt shares his remarkable journey from being a policeman to exploring the world of lawn care.
Choosing Jim’s Mowing for its flexibility and independence, he quickly adapted to his new role.
Within just a year, Matt built a strong client base, handling most of the work solo but hiring part-time help during peak seasons to manage the load.
A Day in the Life of a Jim’s Mowing Franchisee
Matt’s day begins at 8 am, focusing on job planning to maximize efficiency.
He takes pride in knowing each of his clients personally, delivering a range of services from mowing to hedge trimming.
This systematic approach, starting with edging and ending with a clean-up using a blower, shows Matt’s commitment to quality.
The Importance of the Right Equipment and Techniques
Understanding the importance of quality equipment, Matt advises investing in specialized tools from mower stores.
He owns a reliable Honda self-propelled mower, tailored for his work. He also emphasizes the art of edging, considering it an important element that enhances a lawn’s overall appeal and his client’s satisfaction.
Expanding Business and Building Trust
The target is to grow his client base to 150-175, Matt says, focusing on efficiency and quick response to leads.
This expansion plan includes further training in horticulture, adding depth to his gardening expertise.
Matt’s story is not just about mowing lawns– it’s about building trusting relationships with clients and continually enhancing his skills.
Matt Thorp’s transition to a Jim’s Mowing franchisee is a tale of growth, dedication, and success. His journey highlights the potential for personal and professional development within the Jim’s Group.
For those contemplating a career change, Matt’s story is a shining example of what can be achieved with determination and the right support.
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